BetterPings
    Convert more leads without losing data

    ZIP-only lead forms convert more — without losing address data.

    Replace address fields with a single ZIP input. BetterPings fills in the full address after submit — so your forms are shorter, your conversion rate is higher, and your buyers still get the complete record.

    You're not removing data — you're moving when it's collected.

    100 free enrichment credits every month. No credit card required.

    The math

    Why fewer fields = more leads

    Every extra form field costs you completions. Address fields — street, city, state — are the highest-friction inputs on a lead form. ZIP is all you need to collect.

    3 fields removed

    Street, city, and state replaced by enrichment

    Same output

    Buyers still receive full normalized address data

    Higher conversion

    Shorter forms mean more completed leads

    The contract

    The 5-field input contract

    Send 5 fields — first name, last name, phone, email, and ZIP. That's the entire input. Nothing else required.

    first_namerequired
    last_namerequired
    phonerequired
    emailrequired
    postal_coderequired

    Buyer output

    What buyers still receive

    Full normalized address, match confidence grade, and inferred IP. The buyer record is the same — the consumer experience is better.

    Full mailing address

    Street, city, state, ZIP, country — normalized and complete.

    Match confidence grade

    A, B, or C grade so buyers know the data quality.

    Inferred IP address

    Geographic proxy IP for buyer systems that require it.

    The shift

    You're not removing data — you're moving when it's collected

    The address still gets attached to the lead. It just happens after submit via API instead of during the form fill. Buyers get the same output. Consumers get a faster form.

    Same data. Better timing. More leads.

    Comparison

    Before vs. after

    A traditional lead form vs. a ZIP-only form — same buyer output, fewer consumer drop-offs.

    Before — 8 fields

    First Name
    Last Name
    Phone
    Email
    Street Address
    City
    State
    ZIP Code

    Higher friction. More drop-offs.

    After — 5 fields + BetterPings

    First Name
    Last Name
    Phone
    Email
    ZIP Code

    BetterPings adds full address after submit

    Verticals

    Works across lead verticals

    Any lead form that currently asks for a full address can switch to ZIP-only.

    Insurance
    Home Services
    Solar
    Auto
    Mortgage
    Health
    Legal
    Education

    Try ZIP-only forms with 100 free credits

    No credit card required. Start enriching leads in minutes.

    The API behind ZIP-only forms →More on form optimization →ZIP-only for home services →ZIP-only for insurance →