Ping-post lead enrichment

    Increase your ping prices with better lead data.

    BetterPings enriches leads between form submit and the ping — so buyers see complete, normalized records and bid with more confidence.

    Cleaner data. Fewer rejections. Higher bids.

    100 free enrichment credits every month. No credit card required.

    The flow

    Where BetterPings fits in ping-post

    Enrichment happens between form submit and the ping — before buyers see the lead.

    1

    Lead Form Submit

    Consumer submits 5 fields: first name, last name, phone, email, ZIP

    2

    BetterPings Enrichment

    Full address, match confidence, and inferred IP added in real time

    3

    Ping Tree

    Enriched lead enters the ping tree with complete, graded data

    4

    Buyer Accepts

    Buyer receives a clean, validated record and bids with confidence

    Bid confidence

    Why buyers bid higher

    Buyers reward data they can trust. Complete, normalized records reduce their risk and increase their willingness to bid.

    Cleaner payloads

    Normalized address data means fewer validation failures on the buyer side.

    Less fraud concern

    Enriched leads with match confidence grades give buyers more trust in the data.

    More confidence in the lead

    Complete records signal a real consumer — not a bot or a junk submission.

    Higher bids

    When buyers trust the data, they bid more aggressively. Better data = better yield.

    Revenue impact

    What changes for your yield

    BetterPings is a revenue optimization layer — not just a data tool. The impact compounds across your pipeline.

    Higher ping prices

    Buyers bid more for complete, graded lead records

    Higher acceptance

    Normalized data passes buyer validation more consistently

    Fewer returns

    Better data means fewer post-sale rejections and chargebacks

    The input

    Send 5 fields — first name, last name, phone, email, and ZIP

    BetterPings returns the full address, match confidence, and inferred IP before the ping fires.

    first_name
    last_name
    phone
    email
    postal_code

    Failed enrichment = lead quality filter

    If enrichment fails, the input is often fake or untraceable. Don't ping a lead that can't be enriched — save the impression and protect your reputation with buyers.

    Per-source API keys

    Track enrichment quality by source. Identify which sources produce enrichable leads and which don't — and optimize your traffic accordingly.

    Start enriching before the ping

    100 free credits every month. No credit card required.