Lead Enrichment API that increases your revenue per lead.
Send 5 fields — get back a complete, buyer-ready lead record that gets accepted more often and priced higher in your ping tree.
If we can't confidently return an address, the lead is often low quality anyway.
100 free enrichment credits every month. No credit card required.
How it works
Send 5 fields. Get 14 back.
One API call turns a minimal lead form submission into a full, graded lead record your buyers will accept.
5 fields in
14 fields returned
Enriched output
What you get back from every enrichment
Every successful enrichment returns a complete, buyer-ready lead record with full address data, match confidence, and inferred IP.
Full mailing address
Street, city, state, ZIP, and country — normalized and deliverable.
Match confidence grade
A, B, or C grade based on how confidently we matched the identity.
Inferred IP address
A proxy IP based on the lead's geographic location for buyer systems that require it.
Revenue impact
Why enrichment increases your revenue per lead
BetterPings is a revenue optimization layer for lead-gen funnels — not just a data tool.
Higher acceptance rates
Buyers reject leads with incomplete or messy address data. BetterPings returns normalized, complete records that pass buyer validation.
Better ping prices
More complete and trustworthy data scores higher in ping trees and receives better bids from buyers.
Fewer bad leads
When enrichment fails, it's often because the input data is fake — saving you from passing low-quality leads downstream.
Higher form conversion
ZIP-only forms reduce friction and increase completion rates. Fewer fields means more leads at the top of your funnel.
Purpose-built
Built for ping-post workflows
API-first architecture, per-source keys, and real-time processing — built for the speed and structure of ping-post.
Per-source API keys
Track enrichment quality by traffic source
Real-time processing
Results returned in milliseconds, not batches
Match confidence scoring
Grade every lead before it enters the ping tree
Credit-based billing
Only pay for successful enrichments
Failed enrichment as a quality signal
When BetterPings can't confidently return an address, the input data is often fake or untraceable. Use enrichment failure as a filter to stop low-quality leads before they cost you downstream.
Don't pay to route a lead that can't be enriched — it's rarely worth the buyer's time.
Start with 100 free credits each month
No credit card required. Start enriching leads in minutes.