BetterPings
    Lead form optimization

    Remove address fields. Increase conversions. Keep your data.

    Every address field you add costs you leads. BetterPings enriches after submit — so you can run shorter forms that still produce complete, buyer-ready records.

    The lead gets the same buyer-ready output. The consumer fills out fewer fields. You keep more of them.

    100 free enrichment credits every month. No credit card required.

    The problem

    The cost of every extra field

    Address fields — street, city, state — are 3 high-friction inputs that can be replaced by enrichment. Every one costs you completions.

    More fields = more drop-offs

    Each additional form field increases abandonment. Address fields are among the most abandoned.

    Typos create bad data

    Manual address entry leads to misspellings, wrong cities, and mismatched states — all of which cause rejections.

    3 fields you don't need

    Street, city, and state can all be resolved from a ZIP code after submit. Your form doesn't need them.

    The solution

    Replace address fields with postal_code. Enrich after submit.

    Send 5 fields — first name, last name, phone, email, and ZIP. Get back a complete, normalized lead record after submit.

    first_name
    last_name
    phone
    email
    postal_code

    BetterPings enriches after submit

    Side by side

    Before vs. After

    A traditional lead form vs. an optimized form — same buyer-ready output, fewer consumer drop-offs.

    Traditional — 8+ fields

    First Name
    Last Name
    Phone
    Email
    Street Address
    City
    State
    ZIP Code

    More friction. More abandonment. Worse data.

    Optimized — 5 fields + enrichment

    First Name
    Last Name
    Phone
    Email
    ZIP Code

    Same buyer output via BetterPings

    The math

    The revenue math is simple

    More completed leads × higher acceptance rates × higher ping prices = materially higher revenue per lead.

    More leads

    Shorter forms convert more visitors into submitted leads

    More accepted

    Enriched data passes buyer validation more consistently

    Higher bids

    Complete, graded records command higher prices in ping trees

    Failed enrichment filters bad leads

    If BetterPings can't confidently return an address, the lead is often low quality anyway. Enrichment failure is a quality signal, not a problem.

    For operators

    Built for operators, not developers

    Dashboard monitoring, per-source tracking, and real-time results. You don't need an engineering team to start optimizing.

    Real-time dashboard

    Monitor enrichment results and credit usage as they happen

    Per-source tracking

    See which sources produce enrichable leads and which don't

    Instant results

    Enrichment happens in milliseconds — no batch processing

    Start optimizing your lead forms today

    100 free credits every month. No credit card required.

    ZIP-only lead forms →The enrichment API →Enrichment for ping-post →Contact us →